Advertising and Search, Monitoring & Evaluation

We enable our clients to make informed decisions on media and marketing strategies by measuring advertising activities by spend, creative, channel and type of  media, both on and offline. We provide the media industry with the competitor intelligence to understand their share of voice, shape their campaigns, optimize planning and drive sales. Leading agencies, advertisers and media owners all use our data to create more effective plans, to enhance campaign performance and for alerts about what competitors are doing.

Ad Verification

We enable our clients to make informed decisions on media and marketing strategies by measuring advertising activities by spend, creative, channel and media, both on and offline.

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Creative Monitoring

Our creative monitoring services provide practical intelligence on how competitors are positioning their offers and what messages they are using in the marketplace. This informs the creative treatment and messaging for specific campaigns and general trends.

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Expenditure & Occurrence

We are the worldwide leader in advertising and expenditure monitoring. We track the largest range of media, across more than 20 traditional and digital channels, with the most comprehensive product categories and the most accurate rate information. This information provides a very clear picture of which brands have what share of voice.

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Paid Search Marketing Insights

No other provider comes close to offering the level of search marketing intelligence insights and data as Kantar Media.

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